Photos by Austin Smith When POW Athlete Alliance member and pro snowboarder Austin Smith set out on a cross-country road trip in his new all-electric Hyundai Ioniq 5, he was doing more than just exploring a new way of travel. He was experiencing firsthand the profound...
Photos courtesy of Bloomberg Last month, POW Alliance Director Graham Zimmerman put POW at the forefront of climate action by attending The Bloomberg Green Festival in Seattle. The event brought together global leaders and activists to tackle the climate crisis,...
Photo by Jeff Engerbretson As climate advocates and people who love to recreate outdoors, it’s natural to feel like we could be doing something more to protect the places we love. We access trailheads by car, ride in planes and we might even hop on a snowmobile to...
Photos Courtesy of Natural Selection Tour Protect Our Winters is stoked and honored to announce our partnership with the Natural Selection Tour (NST). Along with brands like Jones, Arc’teryx and Salomon, POW is a part of NST’s Industry Alliance for their 2023 tour...
Photo by Tara Lilly Creative Alliance member, climate advocate, skier and iconic artist, Kate Zessel designed the custom 2023 Team POW membership tee and hopes to inspire adventure and advocacy through her work. The outdoors isn’t just a place for Zessel to have fun...
