Massimo Alpian grew up in New York and now resides in Boulder, Colorado. With an accomplished international non-profit career, Alpian focused on human rights, climate change and its effect on refugees, and humanitarian assistance in Latin America and Sub-Saharan Africa at organizations like UNICEF and the United Nations. He also holds a Master’s Degree in International Relations from Columbia University, and undergraduate and postgraduate degrees from New York University and St. John’s University.
A love for the outdoors and bike racing are what brought Massimo to leave his non-profit career for a marketing and communications career in the outdoor industry roughly a decade ago and move to Boulder, Colorado. Alpian has worked on both the brand and agency side executing communications and brand strategies for outdoor legacy brands like KEEN, Inc., Fjällräven, HOKA ONE ONE, Tracksmith and Thousand. In his current role managing global media relations for Cannondale, he works on making cycling and bikes accessible to all, while working on the ground with various non-profit organizations focusing on racial justice, as well as on climate action with POW.