Sustainability expert and outdoor-industry veteran, Laura Schaffer uses her passion for the outdoors to lead environmental and social sustainability initiatives at POWDR. Her experience in protecting playgrounds and empowering communities has set her up to oversee the development and implementation of a sustainability strategy across the POWDR brand family, meaning that the resorts where you ski are focused on protecting skiing for generations to come.
Schaffer holds a BA in Economics from Wesleyan University and an MBA in Sustainable Global Enterprise from Cornell University. Before joining the POWDR team in 2016, she served as sustainability director and brand manager at equipment and apparel brand Mountain Hardwear as well as the public relations director for Snowbird Ski & Summer Resort in Utah. While at Snowbird, she was named one of the ski industry’s “Top 15 Under 30” by Ski Area Management Magazine. Schaffer started her career at with the Salt Lake Olympic Committee for the 2002 Winter Olympic Games.
In addition to serving as member of the board of directors of Protect Our Winters, Schaffer also serves on the Backcountry Women’s Leadership Coalition.